You consume a lot of media, right?

You're on your phone receiving multiple notifications in a day.

You tear through articles, white papers, and industry analysis like a carnivore. 

And, you know how to do an interview. Right?

Wrong!

Reading media is not the same as knowing how it works. Consumption is not the same as deconstruction.

Every media story is constructed with a goal in mind, and everything you say could end up in print, recorded, in the video. It’s possible that the casual off-the-cuff comment you really didn't mean to mutter becomes the center of the story.

Which is why we do media training.

We have deconstructed how interviews work and how stories are formed, looking for the trap doors, and strategizing on how to make interviews work best for you. You have a story to tell. You have a market to serve. We can help you connect your story to that market, because there’s (still) nothing more powerful than an earned media story. (

We train you and your team to:

• Identify and deliver those messages that will resonate
  • Weave them seamlessly into the interview (without being annoying or seeming shady)
• Connect with the reporter
  • Build a rapport (for future coverage) and become a source of expertise
• Drive the narrative (without being pushy)

And do it all with integrity, intelligence and polish. 

We’ve seen it all, from triumph to trouble, and know how to prepare you for your moment. 

So, get ready for your close up and listen to us!