FastrackPR Blog
|
Are RevOps Platforms Working for You? Does the promise of RevOps tools (HubSpot, Marketo, Salesforce) leave you unsatisfied? Disappointed by low adoption rates, unreliable data, and revenue processes that feel more like guesswork than science? With extensive RevOps work to draw from, we have found that success hinges on execution: how the platform is… Read More -> |
|
Why the Angle Matters With the Media Even before a media pitch goes out, our team has done the arduous work of differentiating your news to ensure the most compelling angle. Our success lies in our team’s ability to create a narrative that twists the expected, pulls out an under-explored thread, contradicts the prevailing story, and rattles the competition. Combined,… Read More -> |
|
There’s No Such Thing as a Dead Mic, and Other Tales from the Media Public figures regularly receive warnings about the risk of assuming they’re not on camera or near a hot mic. Whether it’s candid kissing on a jumbotron or California gubernatorial candidate Katie Porter screeching at a subordinate on a video, be warned that… Read More -> |
|
Why FastrackPR? The Client Promise Why FastrackPR? When we decided to join forces and launch FastrackPR, we had numerous conversations about why it made sense for our team of PR, IR, and tech leaders to team up. Each of us already had a thriving communications business, loyal clients, and a host of experiences scaling public and… Read More -> |
|
Exit Interviews = Your Company’s Superpower For every company, employee departures matter. Departures are expensive, require retraining, and can harm a team’s culture. Larger companies often recover more quickly, but this is not the case for smaller companies and startups. With lean teams and ambitious growth goals, employee turnover at smaller… Read More -> |
|
Avoid These Five Phrases When Writing Your CEO and CFO Earnings Scripts As the internal investor relations officer, or IR consultant, it’s our job to draft the earnings call scripts. But what makes a well-written script? Many considerations and a lot of thoughtful nuance go into what you talk about and when. As seasoned strategists and writers, the team at FastrackPR has a few thoughts on… Read More -> |
|
Why In-House Business Literacy Programs Matter Ask any member of the C-suite, and they will confirm: employees are expected to understand how their business operates, how revenue is generated, how profit is measured, and how their role contributes to growth. A company-wide business literacy program is no longer a “nice to have”; it’s a must-have. These programs make… Read More -> |
|
Is AI Heading for the Trough of Disillusionment? As anyone following AI in 2025 can see, there is (still) a lot of hype. Marketing and expectations have quickly outpaced the success of real-world applications of the technology. The amazing improvement of Large Language Models (LLMs) with the release of ChatGPT 4 in 2023 led many people to believe that artificial general intelligence (AGI) was… Read More -> |
|
Long Live the (Human-Drafted) Press Release In this time of social media, influencers, and the apparent demise of traditional media, you might ask: Who needs a press release? The answer is simple: your company does if you aim to build credibility, articulate a consistent narrative, and engage the audiences… Read More -> |
|
Gaining Value Rather Than Billings From Your Agency Let’s get this question out of the way immediately: Fastrack PR isn’t ranked on any PR industry’s “top agencies” listing. Those lists are based on revenues, and frankly, we’re too new to rank. Moreover, we have strong and unconventional opinions about such rankings. By the billings… Read More -> |
|
Impactful Change Communications Change is constant in today’s workplace. Whether it’s adopting new technology, restructuring, or responding to shifting markets, how leaders communicate determines whether change succeeds or stalls. Employees need to understand what is changing, why it matters, and how… Read More -> |
|
Lights, Camera, Action! You consume a lot of media, right? You're on your phone receiving multiple notifications in a day. You tear through articles, white papers, and industry analysis like a carnivore. And, you know how to do an interview. Right? Wrong!… Read More -> |
|
Five Power Moves to Make Your Employee Communications Unforgettable For companies looking to scale quickly, we are often asked: Can you make employee communications resonate, rather than getting lost in the noise? In a word: YES. Success with employee communications includes five key elements. Have a read and let us know what you are seeing in your fast-shifting world:… Read More -> |
|
AI and the Perils of Intellectual Property Law In a test case for the artificial intelligence industry, a judge in San Francisco ruled that Anthropic, an AI company that builds Large Language Models (LLMs), did not break the law by training its chatbot… Read More -> |
|
Value-added Strategic Communications: Like A Visit to the Dentist Without Insurance? Many companies come to us fearful of the price tag for strategic communications, and perhaps (let’s face it) skeptical of the value. We understand and we have the solution: a Fastrack C-suite investment that pays off, even after the proverbial Novocain has worn off. What is the value of the thoughtful, deep and… Read More -> |