FastrackPR Blog
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Supercharge Your Investor Day Through Listening As you prepare for your company’s Investor Day, one of the most powerful tools you can implement is an investor survey. Investor Day is one of the most valuable touch points a public company has with the investment community. It’s an opportunity to showcase long-term strategy, reinforce management credibility,… Read More -> |
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No Budget? No Problem: Free & Affordable AEO tools AI has upended the current model of web publishing. Answer Engine Optimization, or AEO is all the buzz in web publishing circles now, as site visits are no longer a reliable measure of site success. That means… Read More -> |
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Employees Thrive When Leaders Engage Late this summer, our team was surprised by a recent Gallup poll indicating that only 32% of employees are engaged in their work… Read More -> |
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Impactful Change Communications Change is constant in today’s workplace. Whether it’s adopting new technology, restructuring, or responding to shifting markets, how leaders communicate determines whether change succeeds or stalls. Employees need to understand what is changing, why it matters, and how… Read More -> |
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AI Has Broken the Web We Knew. What’s Next? “The misery of being exploited by capitalists is nothing compared to the misery of not being exploited at all.” – Joan Robinson, Economic Philosophy, 1962. The deal between web publishers and the search engine companies is overThe informal agreement between web publishers and search… Read More -> |
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The Power of PR and UX to Engage, Inspire, and Connect The media landscape is at a defining moment of evolution, where digital experiences are no longer simply an aspect of communication tactics; they’re the strategic advantage. Every avenue of public relations and advertising, from newsrooms to CTV and social media activations, now rely on digital touchpoints that intertwine technology… Read More -> |
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Top 10 Project Management Tools for Remote Teams Remote work has been the new normal since things weren’t so normal in 2020. And, as consultants, the team at FastrackPR has had to integrate with various management tools spanning our client base. And since our clients range from startups to global enterprises, the project management tools used to stay organized… Read More -> |
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Are RevOps Platforms Working for You? Does the promise of RevOps tools (HubSpot, Marketo, Salesforce) leave you unsatisfied? Disappointed by low adoption rates, unreliable data, and revenue processes that feel more like guesswork than science? With extensive RevOps work to draw from, we have found that success hinges on execution: how the platform is… Read More -> |
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Why the Angle Matters With the Media Even before a media pitch goes out, our team has done the arduous work of differentiating your news to ensure the most compelling angle. Our success lies in our team’s ability to create a narrative that twists the expected, pulls out an under-explored thread, contradicts the prevailing story, and rattles the competition. Combined,… Read More -> |
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There’s No Such Thing as a Dead Mic, and Other Tales from the Media Public figures regularly receive warnings about the risk of assuming they’re not on camera or near a hot mic. Whether it’s candid kissing on a jumbotron or California gubernatorial candidate Katie Porter screeching at a subordinate on a video, be warned that… Read More -> |
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Why FastrackPR? The Client Promise Why FastrackPR? When we decided to join forces and launch FastrackPR, we had numerous conversations about why it made sense for our team of PR, IR, and tech leaders to team up. Each of us already had a thriving communications business, loyal clients, and a host of experiences scaling public and… Read More -> |
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Exit Interviews = Your Company’s Superpower For every company, employee departures matter. Departures are expensive, require retraining, and can harm a team’s culture. Larger companies often recover more quickly, but this is not the case for smaller companies and startups. With lean teams and ambitious growth goals, employee turnover at smaller… Read More -> |
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Avoid These Five Phrases When Writing Your CEO and CFO Earnings Scripts As the internal investor relations officer, or IR consultant, it’s our job to draft the earnings call scripts. But what makes a well-written script? Many considerations and a lot of thoughtful nuance go into what you talk about and when. As seasoned strategists and writers, the team at FastrackPR has a few thoughts on… Read More -> |
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Why In-House Business Literacy Programs Matter Ask any member of the C-suite, and they will confirm: employees are expected to understand how their business operates, how revenue is generated, how profit is measured, and how their role contributes to growth. A company-wide business literacy program is no longer a “nice to have”; it’s a must-have. These programs make… Read More -> |
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Is AI Heading for the Trough of Disillusionment? As anyone following AI in 2025 can see, there is (still) a lot of hype. Marketing and expectations have quickly outpaced the success of real-world applications of the technology. The amazing improvement of Large Language Models (LLMs) with the release of ChatGPT 4 in 2023 led many people to believe that artificial general intelligence (AGI) was… Read More -> |