Let’s get this question out of the way immediately: Fastrack PR isn’t ranked on any PR industry’s “top agencies” listing. Those lists are based on revenues, and frankly, we’re too new to rank. 

Moreover, we have strong and unconventional opinions about such rankings. By the billings metric, a team that billed $1 million would arguably be 10x “better” than the team that billed $100,000. And the team that billed only $10,000 – are they ineffective or lacking impact, performing at literally a fraction of their peers?

Bottom line: billing ≠ value. Rather than fixating on budget size, we focus on the value we deliver.

Agency rankings do not reflect clients’ budgets and needs. This is the crux of the challenge in calculating ROI for PR; there are no published metrics or rankings reflecting the value an agency delivers to a client. And while the Barcelona Principles and the AMEC metric can help us formulate measures and report results, neither includes a means for evaluating dollars spent vis-à-vis impact.

Yes, budgets matter—especially in big agencies, where smaller clients often get junior staff because senior pros bill at higher rates. As a business model, that makes sense. But in terms of delivering strategic counsel and solving real problems, it falls short. Clients want and deserve excellent work from experienced experts, regardless of spend.

PR Week confirms this in its Agency Business Report 2025. Clients want: senior counsel, speed and agility, skills to navigate change, transparency, and trust.

At Fastrack PR, one of our first decisions was to build a team of only senior-level counselors. We’ve led at global agencies, counseled Fortune 500 executives, launched start-ups, and scaled businesses. We’re strategists, writers, analysts, and media pros who still love the work. We charge fair, competitive rates and focus on delivering value—not growing budgets. We tell the truth and give honest counsel, based on years of experience. Most importantly: your priorities are our priorities.

Call us ahead of our time, but call us. We’d love to explore the possibilities with you.