FastrackPR Blog
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Long Live the (Human-Drafted) Press Release In this time of social media, influencers, and the apparent demise of traditional media, you might ask: Who needs a press release? The answer is simple: your company does if you aim to build credibility, articulate a consistent narrative, and engage the audiences… Read More -> |
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Gaining Value Rather Than Billings From Your Agency Let’s get this question out of the way immediately: Fastrack PR isn’t ranked on any PR industry’s “top agencies” listing. Those lists are based on revenues, and frankly, we’re too new to rank. Moreover, we have strong and unconventional opinions about such rankings. By the billings… Read More -> |
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Lights, Camera, Action! You consume a lot of media, right? You're on your phone receiving multiple notifications in a day. You tear through articles, white papers, and industry analysis like a carnivore. And, you know how to do an interview. Right? Wrong!… Read More -> |
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Five Power Moves to Make Your Employee Communications Unforgettable For companies looking to scale quickly, we are often asked: Can you make employee communications resonate, rather than getting lost in the noise? In a word: YES. Success with employee communications includes five key elements. Have a read and let us know what you are seeing in your fast-shifting world:… Read More -> |
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AI and the Perils of Intellectual Property Law In a test case for the artificial intelligence industry, a judge in San Francisco ruled that Anthropic, an AI company that builds Large Language Models (LLMs), did not break the law by training its chatbot… Read More -> |
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Value-added Strategic Communications: Like A Visit to the Dentist Without Insurance? Many companies come to us fearful of the price tag for strategic communications, and perhaps (let’s face it) skeptical of the value. We understand and we have the solution: a Fastrack C-suite investment that pays off, even after the proverbial Novocain has worn off. What is the value of the thoughtful, deep and… Read More -> |
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Agile, Expert, On-Demand: The Case for Fractional Communications In today’s fast-moving business landscape, flexibility is everything, and that’s exactly what fractional communication services deliver. Rather than investing in a full-time communications employee, we see the value of offering our clients fractional communications to deliver high-impact, efficient, and scalable programs. Here’s why it… Read More -> |
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Earnings Guidance in the Age of Trump and the Uncertainty of the TACO Play Earnings calls in H1 2025 have revealed that a significant number of companies across various sectors cited the high level of uncertainty surrounding our government’s trade policies - specifically, the impact of tariffs with moving targets - as a reason to lower guidance or withdraw it entirely. Two examples… Read More -> |
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Stanford WebCamp: Thoughts On Hybrid Conferences This year’s Stanford WebCamp (SWC) ran May 8 (online) and 9 (hybrid) was an outstanding conference. This free event at Stanford is a must-attend for members of the Bay Area web community with a particular interest in the use of web tools in higher education. It was a great opportunity to catch up on industry trends and have time for in-depth… Read More -> |